Kajabi websites: what to set up before you sell your first course
By Axyra Nova Editorial · 18 September 2026 · 5 min read · Website fixes
Kajabi is an all-in-one platform for course creators, coaches and membership businesses. It combines a website, course hosting, email marketing, landing pages and checkout. That convenience means fewer tools to connect, but it also means many decisions in one place. Getting the foundations right before your first launch saves stress later.
This guide covers what to set up on a Kajabi website before you sell your first course or coaching programme.
Start with the offer, not the design
Before choosing a theme, be clear about:
- What exactly you are selling: a course, a coaching programme, a membership or a bundle.
- Who it is for and the outcome it helps them reach.
- The price and payment options: one-time, instalments or subscription.
- What is included: modules, live calls, community access, downloads.
- Your refund policy.
Kajabi organises sales around products and offers. A product is the content; an offer is how people buy it. Kajabi's help centre explains how products, offers and checkout relate.
The essential pages
Home page
Explain who you help and how, in one clear sentence near the top. Add a single primary call to action, such as joining a free workshop or viewing the course.
Sales page
The sales page does most of the selling. Include:
- The problem your audience faces, in their words.
- The outcome your course helps them reach.
- What is inside, module by module.
- Who it is for, and who it is not for.
- Your background and why you can help.
- Genuine testimonials, if you have them. Never invent them.
- Price, payment options and guarantee.
- Frequently asked questions.
- A clear buy button, repeated at sensible points.
Free offer page
A free lesson, checklist or workshop lets people try your teaching before buying. Collect emails here and deliver the freebie automatically.
About page
People buy from people. Share your story briefly, focusing on what is relevant to your students.
Policies
Terms, privacy policy and refund policy, linked in the footer and at checkout.
Checkout and payments
Test checkout end to end before launch:
- Buy your own offer with a real payment, then refund it.
- Check the confirmation email and course access arrive.
- Try instalment plans if you offer them.
- Make sure prices and currency display correctly for your audience.
Course structure
A clear structure helps students finish and recommend you:
- Short lessons with descriptive titles.
- A welcome lesson explaining how the course works.
- Downloads or worksheets where useful.
- A way to track progress.
- A clear next step at the end.
If you are building a curriculum for the first time, the instructional patterns used in established free courses, such as the Google Project Management foundations on our learning platform, show how to pace modules and assessments.
Email sequences
At minimum, set up:
- Welcome sequence for new subscribers.
- Purchase confirmation with access details.
- Onboarding emails that guide new students through the first week.
- Launch emails for promotions.
Check that your sending domain is set up so emails do not land in spam. Google's sender guidelines explain the requirements.
Design and speed
Kajabi themes look clean by default. Keep it that way:
- Use a consistent colour palette and two fonts at most.
- Compress images before uploading.
- Avoid stacking too many sections and videos on one page.
- Check every page on a phone; our mobile-friendly checklist helps.
Search and discoverability
Course platforms are often weaker for search than content-focused websites. Help yourself by:
- Writing unique page titles and descriptions.
- Publishing helpful blog posts or free lessons that answer questions your audience searches for.
- Linking from your social profiles, podcast or YouTube channel.
Pre-launch checklist
| Item | Done |
|---|---|
| Offer, price and refund policy decided | ☐ |
| Sales page complete and proofread | ☐ |
| Test purchase and refund completed | ☐ |
| Welcome and purchase emails tested | ☐ |
| Course access works on mobile | ☐ |
| Policies linked in footer and checkout | ☐ |
| Analytics in place | ☐ |
When Kajabi is not the right fit
Kajabi suits creators who want everything in one place and prefer not to manage plugins or hosting. If you need deep customisation, a large blog or a lower monthly cost, WordPress with a learning plugin may suit you better. Our article on block themes shows how flexible modern WordPress has become.
How we help
Our sellers build Kajabi websites, sales funnels and course structures. See what we offer, or get started to talk about your launch.
A worked example: a coaching programme launch
Consider a career coach launching a six-week group programme on Kajabi. Before building anything, she wrote down the offer: six weekly live calls, short video lessons between calls, worksheets, and a private community, for one price or three monthly instalments, with a fourteen-day refund window.
She then built in this order:
- A free offer page for a one-hour workshop on rewriting a CV, with an email sequence that delivered the recording and introduced the programme.
- A sales page that spoke directly to mid-career professionals changing roles, listed each week's topic, explained who the programme was not for, and answered common questions about time commitment.
- The course area, with a welcome lesson, one module per week and a worksheet for each.
- Checkout, tested with a real purchase and refund, including the instalment option.
- Onboarding emails for the first week, so new students knew exactly what to do before the first call.
Because the offer was clear first, every page had a single job. Launch week was spent answering students' questions rather than fixing broken links and missing emails.
Small details that make a big difference
- Thank-you pages that tell buyers exactly what happens next.
- A support email address shown in the course area.
- Consistent naming between the sales page and the course modules, so students recognise what they bought.
- Captions or transcripts for videos, which help accessibility and students who prefer reading.
- A clear end-of-course next step, whether that is a review request, a community invitation or an advanced programme.
Frequently asked questions
Do I need a separate website if I use Kajabi?
Not necessarily. Kajabi includes a website builder. Some creators keep a separate main site for content and use Kajabi for courses and checkout.
How long does it take to set up?
A simple course with a sales page and email sequence can be ready in a few days if your content is prepared. Recording the course itself usually takes longest.
Can I offer payment plans?
Yes. Kajabi supports instalment and subscription offers. Test them before launch.
What should I do first?
Define the offer and write the sales page. Design decisions become easier once the message is clear.